Tool Used: Power Bi

Date: September 2025

Role: Dashboard Designer & Insight Analyst

📊 Business Context

Analyzed regional sales performance across FMCG categories to identify underperforming SKUs and optimize distribution strategy.

🔍 Key Insights

Brand Performance

• Brand1 leads with ₹6.2M revenue — strong market presence
• Brand6 underperforms — may need review or repositioning

Regional Trends

• Western region contributes the highest revenue (~₹6.5M) — strong geographic performance
• Eastern region shows similar brand power but lower sales (~₹4M) — may need targeted campaign

Channel Distribution

• Online channel drives 50% of total sales — digital strategy is key
• Retail and Wholesale channels underperform — potential for optimization

Sales Over Time

• Revenue peaks mid-year — suggests seasonal demand or campaign impact
• Brand3 shows consistent growth — potential for bundling or upselling